We develop innovative, wearable, combo-therapy,
medical devices for maximum user comfort
and convenience whether
at home, at work, or on the go.



Our research and development pipeline includes complementary programs in dermatology, neurology, and ophthalmology.

CicaLux®, our award-winning device for scar therapy, is now available in the EU, UK, USA, Australia, Switzerland, and Hong Kong. Stay tuned as we continue our expansion to more countries.


Learn more

Management Team


Michel Alvarez - Founder, Chairman & CEO

Michel has 24 years of medical device industry experience in North America and Europe leading international teams, raising capital, and developing innovative medical devices from concept to market. His prior startup roles include: Founder & CEO of iSTAR Medical; co-Founder, CEO & Chairman of Healionics; and co-Founder & Director General of Medimexico (acquired by NxStage / Fresenius Medical Care). A passionate entrepreneur and patented inventor, he is excited about pioneering the next generation of wearable devices to benefit patients. Michel earned an MBA from the University of Washington, a BSc from San Francisco State University, and an AA from De Anza College. He is fluent in English and Spanish, and basic French.

Marie-Noëlle Thyrion – Vice President, Business Development

Marie is an international business development executive with 20 years of experience in the high tech and life science industries. She has created and nurtured sales channels in Asia, Europe, Latin America, USA and the Middle East. Her prior roles include Director of International Sales for innovative USA and European companies in the wound healing and dermatology sector including Procyte Corp. (acquired by Photomedex), and Helix Biomedix. Marie is a dual citizen of Belgium and the USA. She is fluent in English, French, Spanish, and some German. She earned her B.S. degree from the University of Washington with a focus in international management.

Allen Ehrlich - Vice President, Marketing

Allen is an accomplished global product, marketing, sales and distribution leader with over 25 years of experience in the medical device, diagnostic and life sciences industries. His passion is commercializing innovative new products into healthcare markets including acute care, home care, direct-to-consumer, internet and retail. Previously, he has held commercial leadership roles in start-up to large corporations at ResMed, Kimberly-Clark, Safeskin, Sommetrics and Logic Ventures. Allen received his BS and MBA from the Kelley School of Business at Indiana University, studied international business in Tilburg, The Netherlands and is a certified CPA.



Adrienne Kramer – Director of Sales, USA

Adrienne leads ProBeauty Partners and brings over 30 years of sales and marketing experience in indie personal care (health, wellness and beauty) helping emerging brands become successes at retail. She is the former President of Mirabella Beauty, and has launched and sold her own beauty brand. Her 360° experience in R&D, Operations, Marketing and Sales at Colgate-Palmolive, Clairol and Revlon, provided the foundation for her top leadership positions at NBTY and Mirabella. Adrienne earned a BS in Chemical Engineering from the University of Massachusetts, Amherst. She is an avid product label reader (seriously). As her Instagram profile says, Adrienne is a beauty junkie, tennis lover, mom to a couple of adults (and their spouses) and one very outspoken fur baby.

Pierre Geens – Director, Quality Assurance and Regulatory Affairs

Pierre has 15 years of experience in the healthcare industry in various functions including R&D, regulatory and clinical affairs, quality management, market access and reimbursement. He has served both major corporations (GlaxoSmithKline, Baxter) and startups including iSTAR Medical. Holder of a Master’s in Mechanical Engineering and an International Executive MBA, Pierre's unique ability resides in a mixture of a creative and flexible approach to challenges, translating into a comprehensive and structured strategy, wrapped with a real passion for new technologies.



Philippe Bekaert – Engineering Manager

Philippe has 19 years of experience as an electro-mechanical engineer and team leader passionate about incorporating innovative design with solid engineering to develop next generation medical equipment and devices.  His prior roles include Engineering Team Leader at GE Healthcare, Senior Engineer at Trasis, and Design Engineer at C.P. Bourg.  Philippe received his Mechanical Engineering degree from the University of Liège.







Justine Motmans – Community Manager

Justine has a passion for languages and a strong interest in responsible social media communication and community education. Her constant willingness to learn always motivates her to take up new challenges. Her past experiences within the healthcare industry include online community management for Lucimed SA and HoneyPatch SPRL. Justine earned her master’s degree in multilingual communication and an undergraduate degree in translation/interpretation from the University of Liège, Belgium. She is fluent in English, French, and Dutch.

Christian Bardin – Director / Chairman AB

Christian has 40 years of success with Fortune 100, emerging and mid cap companies in the dermatology and personal care industries. His prior roles include President of Neutrogena Int’l (sold to Johnson & Johnson), co-Founder and Director of NEXTDERM (sold to Procyte Corp.), and CEO of Laboratories UCB where he led the turnaround of the subsidiary of a $5B Belgian OTC pharmaceutical company. He has served as senior advisor to Dermatologic Cosmetic Laboratories (DCL), HydroPeptide, LLC, Lavico US, Parfums De Coeur, Hommage, Inc, and Nature’s Tears.Christian received an MBA from the École Superieure de Commerce in Paris, France. He is fluent in French, English, and Spanish.

Olivier Ralet – Director

Olivier has 30 years of experience in corporate law, real estate, and biomedical company boards and investments. He is the Owner of BDM Invest – an active investor in real estate and biomedical companies. His prior roles include 15 years as Executive Officer of Atenor, a listed real estate development company, and 10 years as Senior Partner, DeBacker Law firm where he specialized in business law, M&A, and corporate governance. Olivier earned an LL.M Master’s of Law and Economic Law from the Université Libre de Bruxelles in Belgium. He is fluent in French and English.



Robin Carmichael – Senior Advisor

Robin has over 20 years of experience with public and private company boards in medtech, biotech, pharma, and personal care products. She is currently President and CEO of Helix BioMedix (HXBM), a leading peptide therapeutics biotech in dermatology and personal care products. Previously she served as COO ofDERMAdoctor, and held senior marketing and sales positions at ProCyte and Baxter Healthcare. Robin is a patented inventor and recognized speaker/author on industry topics including peptides, aesthetic surgery and skin care. Robin holds a B.S. in Nursing from Seattle University and attended the UCLA Anderson Graduate School of Executive Management.

Steven Sheiner – Senior Advisor

Steven brings 40 years of experience as a serial entrepreneur with direct marketing and advertising experience. He served 11yrs as President and CEO of NuGlow Cosmaceuticals where he implemented a strategic turnaround for this direct-to-consumer skincare brand. He was also Chief Revenue Officer & Co-founder of MP3.com (sold to Vivendi Universal). He is currently the Managing Partner of Camden Street Partners LLC, and holds a B.A. in Economics from Concordia University in Montreal, Quebec.


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